I have spent 25+ years inside organisations that needed to change.
Not advising from the outside. Leading from the inside.
Ikigai is built on one conviction: business transformation works when you start with the truth about the business, not with the technology.
BACKGROUND
An ENGINEER who learned to think strategically. A BUSINESS ACUMEN DEVELOPED ACROSS YEARS OF LEADERSHIP WITH AN ALWAYS ON LEARNING MINDSET.
Engineering degree from CentraleSupélec. Then twnety-five+ years in the field building products, running teams, making decisions with real consequences. Customer loyalty platforms, concierge services, travel marketplaces, energy renovation.
Different industries, same discipline.
INSEAD Global Executive MBA (Paris, Singapore, Abu Dhabi). Not to become a consultant. To understand why some transformations work and others don't. The answer was always the same: strategy without execution is fiction. Execution without strategy is noise.
Operating Partner at Otium Capital, CTPO at Weekendesk, CDO at John Paul, Effy and Altavia. Head of Strategy at Deliveroo France.
Each role came with a mandate, a budget, a team, and a deadline. No safety net.
IKIGAI exists because the problems I spent twenty-seven years solving inside organisations are the same problems C-suite leaders and PE-backed companies face today, just with AI becoming core to the model.
IKIGAI is a concept born in Japan defined as the intersection of four things: what I am good at, what I love doing, what the world needs, and what I can be recognised for.
For the businesses I work with, IKIGAI is the intersection of strategy, operating model, technology, and people.
When those four things align, transformation does not just happen, it lasts.
The name is also a reminder. Transformation is not a project with an end date.
It is a direction.
Why IKIGAI.
START THE CONVERSATION
The background is the foundation. The conversation is where it starts.