RETAIL MARKETING / AI & DIGITAL TRANSFORMATION / 40 COUNTRIESTransforming a 40-year-old family HOLDING into A TECH ENABLED GROUP
A leading retail marketing group with 2,000 employees, 70 business units, 40 countries. Strong operational heritage, a market in decline, a generational leadership transition, and a technology platform that had not kept pace. Several previous transformation attempts had failed to gain traction.
CONTEXT.
How do you create genuine transformation momentum in an organisation that has resisted change for over a decade, without losing the culture that made it successful?
CHALLENGE.
Started with the business model. Mapped end-to-end processes across all geographies. Built the business case before designing any solution. Established governance around 10 key initiatives, each sponsored by a COMEX member. Designed the target IT and data architecture, AI governance framework, and use-case prioritization. Spun off a new SaaS entity to shift from a services model to a marketplace.
APPROACH.
80 M€ transformation program initiated. 30% of digital costs reallocated toward transformation. New platform targeting 500 M€ turnover and 2,000 users. First real transformation momentum in over ten years.